The Art of Importing

November 23, 2024

When I pitch a tasting to a new account, I'm often asked if the brand owners will make an appearance. It’s a fair question, one that’s caused me to reflect on my role and aspirations in the agave world.

When I founded BHI, I dreamed of creating something meaningful while balancing life as a parent. I knew that owning a brand would tether me to the fields and distilleries in Mexico, requiring my full-time presence to oversee production. Becoming an importer and distributor offered a different kind of opportunity: the chance to develop relationships with mezcaleros, tell their stories, and share their artistry with the world—all while staying grounded in my family life.

This role has allowed us to represent some of the most talented mezcal-producing families in Oaxaca and Puebla. It’s a privilege that deepens every time I visit, whether it’s catching up over early morning work at the palenque, hearing updates about their children’s schooling, or watching their families prepare tortillas and toast cacao. These connections are the heartbeat of what we do.

Could we expand to owning a brand ourselves? Maybe. But for now, our focus remains on connecting artisans to the American market in the most respectful and impactful way. Not every brand makes the cut. It’s not just about meeting our rigorous criteria for ethical production—it’s about understanding the nuances of American sensibilities, marketing, and the spirits industry’s complex three-tier system.